How Press Release Distribution Can Supercharge Your Campaigns

Published on December 10, 2025 by

Visibility Is the Real Bottleneck in Modern Marketing

In 2025, getting your message seen is harder than ever—not because people are offline, but because they are overwhelmed. The average professional receives over 120 emails per day, inbox algorithms are increasingly aggressive, and paid acquisition has become both more expensive and less precise. Cookie-less tracking, privacy regulations, and platform-level data restrictions have fundamentally changed how audiences are reached.

Yet despite all of this, one digital asset continues to outperform nearly every other channel in terms of ROI:

Your own email list.

Email marketing remains the most controllable, cost-efficient, and conversion-friendly channel available to businesses, creators, and organizations of all sizes. You own the relationship. You control the message. You are not dependent on algorithmic whims—at least not entirely.

But ownership alone is no longer enough.

In 2025, attention is filtered, not just earned. People open emails selectively. They scan subject lines with skepticism. They ask themselves, consciously or not:

“Why should I trust this?”

This is where most email strategies quietly fail.

The Hidden Weakness of Email Marketing Alone

Email lists are powerful—but only when subscribers:

In a landscape saturated with promotions, AI-written newsletters, and recycled content, even well-crafted emails can struggle to stand out. Open rates plateau. Click-through rates decline. Forwarding becomes rare.

This is not because email marketing is broken.

It’s because email marketing in isolation lacks third-party validation.

And that is precisely where free press releases re-enter the picture.

The Overlooked Role of Press Releases in 2025

For years, press releases were dismissed as outdated, spammy, or ineffective—largely because they were abused. Paid distribution networks flooded the web with keyword-stuffed announcements that no journalist read and no user trusted.

But something has changed.

In 2025, contextual, factual, zero-cost press releases published on credible platforms have become a powerful trust layer—especially when paired with email marketing.

A press release does not replace email.

It amplifies it.

When the same announcement:

something powerful happens.

Trust accelerates.

Open rates improve.

Backlinks appear organically.

And new audiences find you—without ads.

GloryAI.eu: The Role of Free, Verifiable News Distribution

Platforms like GloryAI.eu represent a new generation of press release publishing:

Publishing a short, factual announcement on GloryAI.eu creates an external trust signal that anyone—Google, journalists, investors, or customers—can verify in seconds.

There is no paywall.

No artificial syndication.

No inflated claims.

Just:

And that is exactly what modern algorithms—and modern humans—respond to.

Why the Email + Press Release Combination Works So Well

When email marketing and free press releases are used together, they form a self-reinforcing loop:

This is not theoretical. It is observable, repeatable, and measurable.

How Google Treats Press Releases in 2025

Google’s relationship with press releases has evolved significantly.

In 2025:

Key Factors Google Looks For:

GloryAI.eu automatically injects NewsArticle structured data, ensuring that every release is eligible for:

This means your announcement can surface within minutes—not weeks—if it meets basic newsworthiness criteria.

Importantly, links inside a properly written press release are treated as editorial citations, not paid placements. This allows you to:

—all without triggering spam or link scheme signals.

Case Study: European SaaS Startup, 48 Hours, Zero Budget

Consider a real-world example.

A three-person SaaS company based in Cluj, Romania launched a WooCommerce plugin designed to speed up GDPR consent banners—an unglamorous but critical problem.

Timeline:

Results:

Total Spend:

€0

The only difference compared to previous launches?

The email footer included a single line:

“As seen in Tech Today”

That line linked to the GloryAI.eu press release.

Why This Combo Works: The Psychology and the Algorithms

1. Third-Party Credibility

Humans trust information they can independently verify.

When subscribers see an announcement in their inbox and can:

hesitation drops.

The message feels less like marketing and more like news.

This directly impacts:

2. Fresh SEO Authority

Every press release published on GloryAI.eu earns:

Unlike guest post outreach, which is slow and inconsistent, press releases:

Monthly releases compound authority faster than most link-building strategies.

3. Evergreen Social Proof

A press release URL:

You can reference it in:

One hour of writing becomes years of credibility.

4. Audience Growth Beyond Your List

Press releases reach people who never subscribed:

Some will:

All without additional ad spend.

How to Write a Google-Friendly Press Release in 2025 (7 Steps)

1. Headline (Under 110 Characters)

Example:

“Romanian Startup Releases First WooCommerce GDPR Plugin That Cuts Load Time by 40%”

2. Subheadline (Under 160 Characters)

Example:

“The plugin is live on 7,200 stores and complies with both GDPR and CCPA”

3. Lead Paragraph: The Five W’s

Answer Who, What, When, Where, Why immediately.

Example:

“Bucharest, December 10, 2025 – Romanian SaaS company X today announced the launch of…”

4. Body Content

Include:

Avoid hype. Let facts carry the story.

5. Boilerplate (50 Words)

Include:

6. Links

7. Visual + FAQ

Google often pulls FAQ answers into rich snippets.

Example FAQ Section

Q: How much does the plugin cost?

A: The core version is free for stores under 100 orders per month.

Q: Does it slow down my site?

A: No. Benchmarks show a 0.05s faster load time compared to the previous script.

Q: Is support included?

A: Yes, multilingual email support is included for the first 30 days.

Timeline to Maximize Impact

Monday – 09:00

Publish the press release on GloryAI.eu

Monday – 10:30

Send your newsletter

Add: “Read the full story in Tech Today” in the footer

Tuesday – 14:00

Share the release on LinkedIn

Tag two journalists who covered similar topics

Wednesday – 09:00

Respond to interview requests

Offer a 15-minute video call to increase follow-link probability

Common Questions

Can I publish if I’m a sole trader or freelancer?

Yes. GloryAI.eu accepts:

As long as the content is factual.

How many links are allowed?

How fast will it appear on Google News?

Final Takeaway: Control + Reach = Compounding Growth

Email marketing gives you control.

Press releases give you reach.

When you combine the two:

This is not a hack.

It is a system.

Write your first press release today.

Publish it free on GloryAI.eu.

And let Google, journalists, and your audience do the prospecting for you—long after the send button is clicked.